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BizCloud® Network | September 21, 2014

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Facebook Accounts for One Third of Online Ads in U.S.

According to a new report from comScore, Facebook now accounts for nearly one third of all US display advertising impressions delivered. In the first quarter of 2011the social media giant accounted for 346.4 billion impressions, a 31% of 1.1 trillion ads served to the US Internet users.  This is a significant increase for Facebook in terms of market share compared to 15.6% in Q1 2010.

“The US online display advertising market maintained its strong momentum from last year with a terrific first quarter,” Jeff Hackett, comScore executive VP, said in a statement.

“We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display, numbers which underscore just how large and vibrant the online medium has become. And it’s not just about the volume but about the quality of the advertising experience that can be delivered as we see continued investment in compelling, high-quality creative that helps cultivate long-term brand equity,” Hackett added.

During the first quarter of 2011 Yahoo! websites ranked second claiming 10.1 % share, followed by Microsoft sites with 4.8%, AOL with 3.0% and Google which had 2.5%, according to the comScore data.

AT&T was ranked as the top online display advertiser on the web with 19.4 billion impressions, claiming 1.8% of the total market. Experian Interactive came close to AT&T with 16.6 billion impressions and ranked second with 1.1% market share. Scottrade was ranked third with 11.2 billion (1.0%) and Intuit with 11billion (1.0%). Among the top ten advertisers is Groupon taking the seventh place with 7.7 billion impressions or 0.7% of display ads.

Additionally, comScore data reveals that 95 different advertisers delivered at least 1 billion display advertising impressions and 293 advertisers spent at least $1 million on display ads during the Q1 2011.

Comments

  1. It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

    A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.

    This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….

    Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

    I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!

    Elias
    CEO & Founder http://awesomize.me

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