Generating Great ROI with Online Videos
According to Yellow Pages, „Consumers are using online video ads to help make purchasing decisions.“ They also found that, “80% of web users have watched a video ad online, 52% took action after viewing the ad. 15% visited the store and 12% made a purchase.” Because of its interactive nature, online video is fast becoming one of the most effective tools to acquire and convert new customers. Considering that the average consumer recall rate of an online video ad is 50%, adding a video to an online advertising campaign can significantly increase its chances of success.
There is a common misconception that professionally produced online videos are expensive. For this reason, many companies that have limited budget to spend on their online marketing campaigns still were not able to discover the business building benefits of online video advertising. The solution is finding a company that can produce affordable, high quality video content in order to achieve great economies of scale. Professional video production services don’t have to cost thousands of dollars, and can significantly increase brand awareness and sales opportunities for a company. See the example of an amazing and affordable high quality video that can take your business to the higher level.