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BizCloud® Network | September 18, 2014

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Google Buys Clever Sense, Developer of Local Recommendations App “Alfred”

Google Buys Clever Sense, Developer of Local Recommendations App “Alfred”

 

Search giant Google has acquired the Silicon Valley-based mobile app maker Clever Sense for an undisclosed sum. The startup company is the creator of Alfred, a mobile app which provides personalized recommendations for local restaurants, bars, coffee shops, and night life. Alfred, “your personal robot who recommends places based on your favorites,” was firs launched on iOS in November and is also available on Android.

Alfred uses artificial intelligence -based platform to deliver recommendations to users based on their intent, location, time and context. At the core of Clever Sense platform is a discovery engine called The Serendipity Engine which includes the user’s interests and preferences into the curation of its suggestions.

Google hasn’t made any official statements yet as to the plans they have in store for newly acquired Clever Sense. According to several reports the startup’s team will be joining Google’s local services division.

“We are excited to join Google and start a new chapter in curating the world around us. Together with the Google team, we will accelerate our efforts toward this shared vision,” Co-Founder and CEO of Clever Sense, Babak Pahlavan, wrote in a post on the company site.

“Google helps local businesses connect with potential customers and its worldwide presence can bring the value of Clever Sense to a much larger audience,” he added. Pahlavan said that discovering local information is very important to users and businesses alike and that the acquisition of his company will benefit both.

“With Google and Clever Sense working together, our entire team looks forward to building more intelligent, serendipitous and magical services,” he added.

Google’s latest deal comes after the acquisition of Zagat, another important move that the search company made back in September to improve its local services.

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