Independent Study Demonstrates Productivity Gains and ROI of 243 Percent for Microsoft Dynamics CRM 2011
Microsoft today released the results of a Microsoft-commissioned study conducted by Forrester Consulting, “The Total Economic Impact of Microsoft Dynamics CRM 2011,” May 2011. The Total Economic ImpactTM, a standard methodology developed by Forrester Research Inc., captures and quantifies the voice of the customer relative to technology investments. This study concludes that a 2,000-employee composite organization with an initial deployment of 50 users would experience a three-year, risk-adjusted ROI of 243 percent* over a payback period of 4.1 months. Forrester Consulting credits the familiar, intelligent and connected experiences delivered by Microsoft Dynamics CRM 2011 as fundamental to the ROI and rapid payback period.
“Microsoft Dynamics CRM 2011 is designed to help sales, service and marketing professionals be more productive and give businesses the most value for their technology investments,” said Brad Wilson, general manager, Microsoft Dynamics CRM product management group. “We believe this study clearly demonstrates that Microsoft Dynamics CRM is delivering real value to help people and businesses be successful.”
Forrester also identified several measureable benefits of implementing Microsoft Dynamics CRM 2011 in the areas of personal and process productivity. These benefits include the following:
• Multiple deployment options with cloud, on-premises and partner-hosted deployment models.
• Increased sales productivity of 5 percent resulting from ease of use of Microsoft Dynamics CRM and interoperability with Microsoft Outlook.
• Streamlined processes and operations leading to lower cost of sales, which enables technical consultants to shorten time spent on the proposal process by 10 percent.
• Acceleration of sales conversion cycle by 50 percent and corresponding revenue gain as a result of improved collaboration and connections across systems, processes and geographies.
• Marketing cost savings of more than $200,000 due to more real-time insights and improved campaign management from better analytics.
• Productivity savings of 16 man-hours per month due to the better reporting tools, data consolidation, reporting automation and richer dashboard capabilities.
According to this study, the data collected indicates that “deploying Microsoft Dynamics CRM 2011 has the potential to provide a solid ROI through quantifiable productivity benefits for people and processes.” In addition, based on the findings from interviews with Microsoft Dynamics CRM customers the study notes that “companies looking to implement Microsoft Dynamics CRM 2011 can anticipate significant productivity gains and cost savings.”