Mobile Broadband Subscriptions to Reach 5 Billion by 2016: Report
Ericsson, a company that provides technology and services to telecom operators, is forecasting a ten fold growth in mobile data traffic by 2016. The company says that video is going to be the main driver behind this growth. In its latest Traffic and Market Data report, Ericsson also forecasts that mobile broadband subscriptions will see a 60% jump in one year and are expected to reach almost 5 billion in 2016.
“This report offers snapshots that, together, show how a growing number of people and businesses benefit from mobility, broadband and the cloud,” Johan Wibergh, Head of Ericsson Business Unit Networks, said in a statement.
The significant growth of mobile broadband subscriptions in 2011 is connected to the increase in data consumption by smartphone users, the report found. Total smartphone traffic is expected to triple during this year, and by 2016 it is forecasted to increase twelve fold to roughly equal mobile PC-generated traffic by 2016, Ericsson says. According to the company, users living in metropolitan areas that represent less than 1% of the Earth’s land area will generate almost 60% of total mobile traffic by 2016.
Ericsson’s new report is a result of measurements of mobile voice and data volumes in more than 180 countries.