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BizCloud® Network | September 17, 2014

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Amazon channel for software providers to sell to AWS customers

Amazon channel for software providers to sell to AWS customers

Amazon Web Services LLC (AWS), an Amazon.com company (NASDAQ:AMZN), today launched AWS Marketplace, an online store that makes it easy for customers to find, compare, and immediately start using the software and technical services they need to build products and run their businesses. Visitors to AWS Marketplace can use 1-Click deployment to quickly launch pre-configured software and pay only for what they use, by the hour or month, while benefiting from the scalable, flexible and on-demand features of AWS. With AWS Marketplace, software and Software as a Service (SaaS) providers with offerings that run on the AWS Cloud can benefit from increased customer awareness, simplified deployment, and automated billing. AWS Marketplace features a wide selection of commercial and free IT and business software, including software infrastructure such as databases and application servers, developer tools, and business applications – available from popular vendors such as 10gen, CA, Canonical, Couchbase, Check Point Software, IBM, Microsoft, SAP AG, and Zend, as well as many widely used open source offerings including Drupal, MediaWiki, and WordPress.

“AWS Marketplace brings the same simple, trusted, and secure online shopping experience that customers enjoy on Amazon.com’s retail website to software built for the AWS platform, streamlining the process of doing research and purchasing software”

AWS Marketplace simplifies many of the traditional challenges software and SaaS companies face, such as acquiring customers, developing distribution channels, and billing for their software. With AWS Marketplace, a simple listing process makes it quick and easy to add products and expose them to AWS’s hundreds of thousands of active customers. Product prices are clearly stated and charges appear on the same bill as a customer’s other AWS services. Customers can quickly deploy products found in the marketplace and software providers can easily add billing to their products by specifying hourly or monthly charges, without undertaking costly code changes. Billing is managed by AWS Marketplace, relieving sellers of the responsibility of managing customer accounts and processing payments, and leaving software developers more time to focus on building great software.

“AWS Marketplace brings the same simple, trusted, and secure online shopping experience that customers enjoy on Amazon.com’s retail website to software built for the AWS platform, streamlining the process of doing research and purchasing software,” said Terry Hanold, Vice President of New Business Initiatives, AWS. “AWS Marketplace makes it even easier to run software on AWS because you can find a wide variety of AWS ecosystem providers’ solutions, in one place, where much of the work involved in building and deploying solutions on top of AWS has already been done for you by these solutions providers.”

AWS is the leading cloud platform with a fast growing ecosystem of providers building solutions on top of the platform.

“Zend Application Fabric enables developers to confidently deploy fast, elastic and dependable PHP applications,” said Zend CEO Andi Gutmans. “AWS Marketplace makes it simple for our customers to access Zend on the AWS cloud and pay only for the infrastructure needed to run their applications. By providing customers a single invoice for combined software and server capacity, businesses can operate more effectively than ever before.”

“AWS Marketplace provides companies like ours an opportunity to easily reach new customers,” said Carolee Gearhart, SAP’s National Vice President of OEM & Strategic Partner Group for North America. “We expect our customers will benefit from SAP’s robust BI functionality, while taking advantage of the quick deployment capabilities provided by AWS Marketplace.”

Customers can browse AWS Marketplace or learn more details about its features and benefits of AWS Marketplace by visiting https://aws.amazon.com/marketplace.

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