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Today at Citrix Synergy™, where virtual computing takes center stage, Citrix Systems announced its vision for enabling a more virtual workstyle for end users through the concept of a “personal cloud”. As users “go virtual” in all aspects of their life, the notion of doing all their work on a single traditional desktop in one physical location is rapidly evolving. Increasingly, people everywhere are embracing a BYO mindset where they can pick up any device, and have full access to all the apps, desktops, data, contacts, and services they need to do their jobs, without having to think about where those resources are actually located, where data was saved, or what platforms each app component was initially designed to run on. The freedom to work in this way, completely untethered by the limitations of the past, is what personal clouds are all about.
“The computing landscape is rapidly changing from a distributed model to a people-centric on-demand model. People expect that their “personal”
Why it Matters
Understanding how to enable personal clouds for end users is important because it helps address the most dramatic shift in IT since the advent of the personal computer itself – the consumerization of IT. Consumerization is much more than a trend; it is the new reality for IT. Offering people the flexibility to work from anywhere on any device is no longer a luxury reserved for the select few. It is a fundamental requirement for all businesses and organizations hoping to attract and retain the best and brightest people.