Marketing & Sales
Big Switch appointed Jason Matlof as VP of Marketing and Dave Butler as VP of Sales
The Internet has become a tough space to market a business, given that competition even for the smallest of niche markets is getting fiercer, and the markets overcrowded. Not every business owner has the knowledge of a good web marketer which is necessary to effectively battle the competition online and promote their business. Building links is what every experienced web marketer would suggest as a tactic to ensure your business’ competitiveness and to boost your website visibility in the online marketplace. Still, many website owners don’t incorporate link building with their online marketing because a good link building campaign asks for a lot of time and effort.
Many companies fail to realize the true value that a proper link building campaign can bring to their website and their business in general. Inbound links together with keywords are the main parameters that search engines such as Yahoo and Google analyze to determine their search engine rankings. The benefits of link building go far beyond just SEO. Enhancing brand awareness among the wider online audience is one of the major web marketing goals of today’s companies which can be achieved through link building.
It is very important for a company to have a clear picture about their customers’ perspective on their business, their products and their services. Your can gather all the information you need around your customers’ buying habits, their likes and dislikes by conducting a customer survey. Some businesses choose to hire market research companies to conduct surveys for them, but this option can be expensive, especially for startups and small businesses.
The cost-effective alternative are web-based surveys. There are survey solution providers that even offer set of services for free, or provide free trials. Many of these services also offer analysis tools that are very easy to use so that you can interpret your results quickly and efficiently. Customer surveys can provide you with the knowledge necessary to make the right decisions about modifying your services, developing new products or changing customer service strategy.
By a definition, a family business is a business in which one, two, but often much more, members of one family have a significant ownership interest, together with responsibility commitments towards the business.
Family company is not necessarily run by members of one family. It can be owned by unmarried couples or friends. There are also small businesses which are ownership of two families, of two individuals whose relatives become employees. In these cases it is very important to document your business relationship in a formal business-partnership agreement. The document should include duration of the agreement, partners’ capital contribution expectations, and divisions of profits and losses.
There are several strategies to build a better company and increase its value.
The overall value of a business is generally determined as a function of your earning and financial position and the inherent strength of your business. It is a common issue that two businesses with similar financial profiles are for sale on a different value just because of their off balance sheet items. Following are the core principals that separate good business from industry leaders.
- Build a deep management team
Successful companies have a good senior management team, but some others just hire one person capable of making critical decisions, putting their business in danger. If your company can not function properly without your daily supervision, then you need to hire and develop talent for the future of your business.
Sales is the art of finding what people want and helping them obtain it. The first challenge is finding people. Prospecting is the art of finding the right people and audience with the same pain points. When they are found they are suspects. Once you have identified their needs, wants and desires and once you have qualified them they become prospects.
A business model is the rationale of your business organization. It shows how your company creates, delivers and captures different forms of values-economic, social etc.
The business model presents core aspects of business-purpose, offering, strategies, infrastructure, organizational structures, trading practices, operational processes and policies. All successful ventures need a clear business model, and any qualified investor will want to see it before making an investment.
Marketing a small business may seem tricky and expensive. Most of the small business owners are convinced that there is no way they can compete with giant and international companies which have special teams of people working on the promotion of their products or services. This is partially true. You cannot compete with them first of all because you cannot invest the same amounts of money. Marketing isn’t a competition even though it seems so sometimes. Essentially, it is a presentation of what you do and what you have to offer. A really good marketing strategy is based on introducing your firm to the market, not on showing how much better you are than others.
Having a website is no longer reserved for big companies only. The number of small businesses enjoying the benefits of having an online presence is increasing, but still about half of them do not have a website.
Brand building is not reserved just for big companies, small businesses that stand out from the competition all know the value of branding. It doesn’t matter if your business serves only your local community, making it a brand can be very helpful to your business growth.
For professionals who dealt with consumers such as mortgage and real estate brokers, cold calling died years ago when the FTC launched the Do-Not-Call List. For business to business service cold calling is still a great method for reaching potential prospects. It is true that cold calling alone is not effective enough by itself. With the evolution of technology, cold calling needs to be viewed as another communication method alongside web, print, email, social networking, etc.
Since we are not a consumer oriented site, we focus on small business and mid size companies, and in both cases I argue that cold calling and the need for an outbound sales staff to pro-actively target accounts is in demand more than ever.
Cold calling, if executed well, is still a very cost-effective tool in communicating the business value of your products and services.
Photo by GustavoGMany successful business people would agree that networking is a very important skill to have, and this is specially true for entrepreneurs. Effective networking can help you get more customers, partners and investors for your business. Creating strong business relationships is critical for success of any business, big or small.
Considering that the economy is still striving to bounce back, small businesses are now working harder than ever to survive and grow their operation. When it comes to promoting one’s business, there is no room for ignoring the new possibilities that have appeared with the establishment of social media.