Marketing & Sales
Big Switch appointed Jason Matlof as VP of Marketing and Dave Butler as VP of Sales
The Internet has become a tough space to market a business, given that competition even for the smallest of niche markets is getting fiercer, and the markets overcrowded. Not every business owner has the knowledge of a good web marketer which is necessary to effectively battle the competition online and promote their business. Building links is what every experienced web marketer would suggest as a tactic to ensure your business’ competitiveness and to boost your website visibility in the online marketplace. Still, many website owners don’t incorporate link building with their online marketing because a good link building campaign asks for a lot of time and effort.
Many companies fail to realize the true value that a proper link building campaign can bring to their website and their business in general. Inbound links together with keywords are the main parameters that search engines such as Yahoo and Google analyze to determine their search engine rankings. The benefits of link building go far beyond just SEO. Enhancing brand awareness among the wider online audience is one of the major web marketing goals of today’s companies which can be achieved through link building.
It is very important for a company to have a clear picture about their customers’ perspective on their business, their products and their services. Your can gather all the information you need around your customers’ buying habits, their likes and dislikes by conducting a customer survey. Some businesses choose to hire market research companies to conduct surveys for them, but this option can be expensive, especially for startups and small businesses.
The cost-effective alternative are web-based surveys. There are survey solution providers that even offer set of services for free, or provide free trials. Many of these services also offer analysis tools that are very easy to use so that you can interpret your results quickly and efficiently. Customer surveys can provide you with the knowledge necessary to make the right decisions about modifying your services, developing new products or changing customer service strategy.
Sales Force Automation software automates sales business tasks within a company. It is usually a part of a company’s CRM system, and it consists of a contact management system, lead tracking system, sales forecasting, order management, inventory monitoring and control, and information sharing. CRM integrates sales functions, marketing and customer service. The key to successful Sales Force Automation software implementation lies in complete, company wide integration among all customer service management departments. Companies can either order a software version fully customized to their business needs, or choose from a number of different SFA software products available on the market.
Web based CRM software is a Customer Relationship Management application hosted by an Application Service Provider. Software as a Service model (SaaS) user does not own the software but acquire the rights to use the software online by subscribing to CRM services. Web based CRM provides different capabilities, including Campaign Management, E-Commerce, Sales Force Automation, Lead Management, Customer Service and Support, etc. Searching for the right online solutions, companies should look for customer relationship management capabilities that meet their business needs.
By a definition, a family business is a business in which one, two, but often much more, members of one family have a significant ownership interest, together with responsibility commitments towards the business.
Family company is not necessarily run by members of one family. It can be owned by unmarried couples or friends. There are also small businesses which are ownership of two families, of two individuals whose relatives become employees. In these cases it is very important to document your business relationship in a formal business-partnership agreement. The document should include duration of the agreement, partners’ capital contribution expectations, and divisions of profits and losses.
The recent recession has heavily shook the ground beneath small business owners, and made them realize that surviving in these hard times, requires innovative thinking and precision in making decisions. This applies to cost-cutting, since it is the first measure suggested in every rulebook on recession survival.
There are several strategies to build a better company and increase its value.
The overall value of a business is generally determined as a function of your earning and financial position and the inherent strength of your business. It is a common issue that two businesses with similar financial profiles are for sale on a different value just because of their off balance sheet items. Following are the core principals that separate good business from industry leaders.
- Build a deep management team
Successful companies have a good senior management team, but some others just hire one person capable of making critical decisions, putting their business in danger. If your company can not function properly without your daily supervision, then you need to hire and develop talent for the future of your business.
Sales is the art of finding what people want and helping them obtain it. The first challenge is finding people. Prospecting is the art of finding the right people and audience with the same pain points. When they are found they are suspects. Once you have identified their needs, wants and desires and once you have qualified them they become prospects.
Each small business owner already knows that there are a lot of activities that demand time and attention. In order to be successful, you need to engage in business activities that can provide the biggest value for your time. Still, one size fits all does not apply and each business defers. The specific business activity for your venture maybe completely different but for a majority of business owners some of the items on this list applies.
A business model is the rationale of your business organization. It shows how your company creates, delivers and captures different forms of values-economic, social etc.
The business model presents core aspects of business-purpose, offering, strategies, infrastructure, organizational structures, trading practices, operational processes and policies. All successful ventures need a clear business model, and any qualified investor will want to see it before making an investment.
Marketing a small business may seem tricky and expensive. Most of the small business owners are convinced that there is no way they can compete with giant and international companies which have special teams of people working on the promotion of their products or services. This is partially true. You cannot compete with them first of all because you cannot invest the same amounts of money. Marketing isn’t a competition even though it seems so sometimes. Essentially, it is a presentation of what you do and what you have to offer. A really good marketing strategy is based on introducing your firm to the market, not on showing how much better you are than others.
Тhere is nothing more fulfilling in this world than to do what you enjoy doing and to get paid for it. If the photography is your hobby, consider the possibility of starting a photography business and earning money by doing what you love. Starting a business in photography is a great way to get paid to do what you like, and skilled photographers are always needed.
Americans and American businesses need professional photographers for many reasons, including special occasions, photo journalism, landscapes, wildlife and nature photography, head shots and portfolios, portraits and more.
If you have already decided to take a chance in this kind of business there are certain challenges, but also choices you should face with.
Having a website is no longer reserved for big companies only. The number of small businesses enjoying the benefits of having an online presence is increasing, but still about half of them do not have a website.
Brand building is not reserved just for big companies, small businesses that stand out from the competition all know the value of branding. It doesn’t matter if your business serves only your local community, making it a brand can be very helpful to your business growth.