Business promotions are marketing activities that create awareness of your business and product/service. These activities serve to inform your potential customers about what your company has to offer. Business promotion is used by many successful companies and it helps increase visibility in the marketplace, builds credibility, enhances your company image, and brings in new business. Small businesses usually have limited budget for marketing, so they need to develop cost-effective promotional campaigns that will help them increase sales. There are many methods to promote your small business, and the type of promotional activities you choose will help create and establish your company image. Small business owners often overlook the simple and inexpensive options to promote themselves. Here are some low-cost ways to promote your business that you might want to consider.