social media marketing
Global social network advertising revenues will reach $5.54 billion in 2011, according to a recent study by eMarketer.
TBG Digital, a company specializing in social media advertising campaigns, released a report on global advertising on Facebook revealing that companies are now putting more effort in increasing their fan base which translates into more efficient advertising campaigns. The report analyses pricing trends, success rates and sector variances related to Facebook advertising for Q2 2011.
The study shows that brand campaigns on Facebook grew by 104 percent quarter on quarter and by 1900 percent during the previous 12 months.
The social media marketing space is constantly evolving and providing companies with new ways to capitalize on their internet marketing efforts. Companies are now employing social media advertising to target their exact audience with highly relevant ads for improved ROI.
Facebook advertising has seen massive adoption among companies of all size as it offers unique targeting capabilities allowing businesses to pin point their potential customers from among the audience of more than 600 million active users of the world’s most popular social network.
According to a new report by Search Engine Marketing Professional Organization, the search marketing industry will grow 16% in 2011, bringing the industry to a value of $19.3 billion.
The report is based on a survey of more than 900 companies and agencies and it examines how organizations are leveraging current trends in paid search as well as SEO and social media marketing.
“Once again the SEMPO survey has collected a rich set of data that provides valuable industry perspective and insights as seen through the eyes and dollar investments of both advertisers and agencies,” said Marc Engelsman, the lead for this SEMPO initiative in a statement.
Facebook marketing is becoming increasingly popular among businesses, as different tools are being developed to provide them with more options to interact with their audience and better promote themselves.
There are number of ways for businesses to boost their Facebook presence and make their pages a killer tool for engaging with audience and making their brands part of their social circle. Social networks are all about interaction and those businesses that master their social skills can get an immense value out of these interactions that have a potential to spread out like a forest fire and make their message go viral.
Facebook now uses iFrame to enable companies to customize their pages for a more professional look by changing the layout and the look of the page to reflect the consistency of the visual identity they’ve built, using their logo, the design elements of their website, etc.
Co-founder of Buzzfeed and Huffington Post, Jonah Peretti, spoke at Web 2.0 conference yesterday about The Hidden Secrets of Social Media and Viral Advertising. The main focus of his keynote speech was to explain how to make something “go viral”. Showing the audience a glimpse of his early experiences in making things viral, he moved on to share his learnings on what it takes for the content to get spread out, shared and eventually go viral.
To explain how content that sparks the desire in people to share through word of mouth holds the bigger potential to become viral, Peretti compared how content spreads on two different platforms, Google and Facebook.
Roost Reduces Time Sink and Stress Caused by Social Media With New Social Marketing Platform For SMBMarch 29, 2011 | Nebojsa Despotovic
Roost (www.roost.com, @roost), a technology company committed to helping small business go social, announced its new social marketing platform for Facebook and Twitter at the Web 2.0 Expo in San Francisco today. The Roost freemium productivity tool helps businesses who rely heavily on word of mouth and referrals tap into the power of the social Web more efficiently and more effectively.
Roost solves the nagging problem all business owners face when thinking about social marketing, “what do I post and when do I post it?” To alleviate the stress and time-sink often caused by social media, Roost developed the Campaign Creator which helps professionals plan their social marketing activities in 20 minutes per week. With the Campaign Creator, a user can set the duration and content types (post, link, quote, etc.) for each campaign. Roost automatically provides customized recommendations on post type and frequency to match the length of the campaign and to deliver a variety of content for higher audience engagement.