If you’re a company looking to launch your product in the United States, you need to be aware of the specific challenges and opportunities that come with doing so. The US market is complex, and there are several things you need to consider if you want to be successful. This blog post will discuss some of the most important factors to consider when launching your product in the US.
We need to acknowledge that the US market and North America as a whole is a vast territories. You are covering 4700 kilometers and a 5-hour time zone difference. If you plan on in-person meetings and events, you will spend much of your time traveling between various cities. For your launch, you should budget the cost and time spent on travel. Business deals are not often done in one meeting; it takes time to close deals and win opportunities.
Just because you hired an agency or a small sales team, it does not guarantee success. You need to create market awareness and do demand generation campaigns. There are many ways to generate demand: trade shows, webinars, content marketing, and social media. It would be best if you also considered hiring a BizCloud to get your product in front of the right people.
When launching your product in the US, you must be mindful of the various state regulations. Depending on what industry you are in, there are different compliance issues that you need to be aware of. For example, in the healthcare industry, you must comply with HIPAA. You must comply with employment laws and data privacy regulations in California and other states.
You must also be mindful of cultural differences when launching your product in the US. What may be considered normal or polite in your home country may not be viewed the same way in the US.
Marketing and sales are not the only factors to a successful launch. It would help if you considered how your product will be used in this market. What type of language or product changes must be made. For example, if you are launching a product in the US that requires measurements in metric, you will need to make sure your product can be easily converted to imperial.
Having proper translation of your SaaS solution with documentation for help and support is important. Do not launch a product haphazerdly without the ability to service your new found customers. If your product is targeted towards a global audience, it is important to consider how you will localize your product for the US market. This may involve changing some of the language used in your product, as well as providing documentation and support in English.
How will you handle the technology infrustructure for your SaaS business? Will you use Amazon, Google or Microsoft infrastructure or setup dedicated servers?
You should also consult with an accountant or attorney familiar with US business law to ensure that you take all the necessary steps to launch your product legally and compliantly in the US.
Finally, you will need to consider the logistics of launching your product in the US. This may involve setting up a US-based company, warehouse, and distribution and channel partners. Are you looking to raise capital in the US? Will you be seeking venture funding for your products? Where should the company headquarters be based from and why?
At BizCloud we have the experince and know how to help you with a successful North America launch. We would be happy to discuss your product launch needs and how we can assist you. Thank you for considering BizCloud for your product offerings.
