Industry Trends

CA Technologies Study Finds that Brand Loyalty Has a Six Second Shelf Life

The results of a global study commissioned by CA Technologies reveal that mobile and desktop applications have become the new battleground for brand loyalty. In today’s software-driven world, where consumers are more discerning about what they expect from applications, the reality is that businesses that fail to deliver a positive application experience risk losing as much as a quarter of their customer base.

The study – Software: the New Battleground for Brand Loyalty – surveyed 6,770 consumers and 809 business decision makers in 18 countries to uncover how each group thought various characteristics of applications impacted user experience, and how well different industries delivered on those characteristics. Consumers identified three that have the biggest impact on the consumer experience:

1. Quick Loading – 68 percent of consumer respondents, who left a brand because of poor load times, said a loading time of six or less seconds was acceptable – and slightly more than half of those respondents demand a load time of less than three seconds.

2. Simple Functionality – More than 70 percent of consumers ranked ‘perform tasks with little difficulty’ and almost 80% ranked applications that have ‘easy to use features’ as top drivers of their decision to utilize or purchase an application.

3. The Assurance of Security – Out of users who had a fair or poor experience, 10 percent said that they would leave a brand forever because of issues with security.

“Consumers no longer view applications as nice-to-have novelties. They now have a huge impact on customer loyalty,” said Andi Mann, vice president, Strategic Solutions, CA Technologies. “As businesses navigate a new, always-connected reality that produces vast amounts of ambient data, they must react by delivering a personalized, secure and engaging application experience.”

There is a disconnect, the study revealed, between how well businesses decision makers think industries are able to provide application technologies, and how well consumers believe the same industries are actually delivering. Specifically, businesses think application delivery is largely better than consumers do: a difference of 15 percent in financial services, and 14 percent each in Information and Technology and Government Administration.

The study also highlighted how applications have become a crucial meeting point between consumers and organizations. According to the survey, 49 percent of consumers are using applications to bank and 48 percent use applications to shop; and more than half of respondents say they’d be willing to use applications to perform tasks like paying taxes, managing healthcare or even voting in elections.

“In order to tap into the growth potential of the application economy, businesses and governments must make software more than just a part of their business – it must become their business,” said Mann. “And to do this, they have to let their customers lead: listen to them, understand their needs, and apply the same rigor and predictive analysis to application development and deployment as they would to determine the best location for a retail store.”

Cloud Computing

Red Hat Launches Red Hat Enterprise Linux 7 Atomic Host

Red Hat, Inc., provider of open source solutions, has announced the general availability of Red Hat Enterprise Linux 7 Atomic Host, an operating system optimized for running the next generation of applications with Linux containers. Red Hat Enterprise Linux 7 Atomic Host provides all of the components necessary to easily package and run applications written for Red Hat Enterprise Linux 6 and 7 as containers.

As monolithic stacks give way to applications comprised of microservices, a container-based architecture can help enterprises to more fully realize the benefits of this more nimble, composable approach. Based on the world’s leading enterprise Linux platform, Red Hat Enterprise Linux 7 Atomic Host enables enterprises to embrace a container-based architecture, reaping the benefits of development and deployment flexibility and simplified maintenance, without sacrificing performance, stability, security, or the value of Red Hat’s vast certified ecosystem.

An application architecture based on Linux containers requires not only the tools to build and run containers, but also an underlying foundation that is secure, reliable, and enterprise-grade, with an established lifecycle designed to meet the ongoing requirements of the enterprise over the long term. These requirements include mitigation of security concerns, ongoing product enhancements, proactive diagnostics, and access to support. Red Hat is committed to offering enterprises a complete and integrated container-based infrastructure solution, combining container-based application packaging with robust, optimized infrastructure that will enable easy movement of Red Hat Enterprise Linux-certified applications across bare metal systems, virtual machines and private and public clouds – all of this with the product and security lifecycle that enterprise customers require. The release of Red Hat Enterprise Linux 7 Atomic Host delivers on Red Hat’s intent to make Linux containers a stable and reliable component of enterprise IT across the open hybrid cloud.

The Enterprise-Ready Container Host

Specifically designed to run Linux containers, Red Hat Enterprise Linux Atomic Host delivers only the operating system components required to run a containerized application, reducing overhead and simplifying maintenance. Because Red Hat Enterprise Linux 7 Atomic Host is built from Red Hat Enterprise Linux 7, it inherits Red Hat Enterprise Linux 7’s stability and maturity, as well as its vast ecosystem of certified hardware partners.

Security is always a top enterprise priority, but the security properties of containers – including the ability to maintain security across a container’s lifecycle – have raised additional questions. To address container security and lifecycle concerns, Red Hat Enterprise Linux Atomic Host offers automated security updates on-demand, bringing enterprise customers the support and lifecycle benefits that come with Red Hat Enterprise Linux in a reduced image size. From Heartbleed and Shellshock to Ghost and beyond, Red Hat customers receive security notifications and product updates as they are available and also have access to security tools that address container reliability and security. This is a benefit Red Hat uniquely brings to container deployments for enterprise customers.

For building and maintaining container infrastructure, Red Hat Enterprise Linux 7 Atomic Host provides many benefits, including:

  • Atomic updating and rollback through an image-like update mechanism. An atomic update can be downloaded and deployed in a single step, while the previous version is retained, allowing for easy atomic rollback, if necessary.
  • Container images in docker format can be deployed and run as application containers.
  • Certification and support, along with a chain of trust for containers built using platform images provided by Red Hat, such as Red Hat Enterprise Linux 6 and 7 and certified containers from Red Hat’s independent software vendor (ISV) partners.
  • Container orchestration at scale through Kubernetes, creating large-scale business applications from discrete services deployed in containers across clusters of Red Hat Enterprise Linux 7 Atomic Host.
  • Stronger security by default through SELinux, cgroups and kernel namespaces, isolating each container in a multi-container environment.
  • Support for super-privileged containers enables host management applications to access the host and other containers in a secure manner. This specialized container provides users with the means to install third party software and the atomic command inherent to Red Hat Enterprise Linux 7 Atomic Host makes creating and running super privileged containers dramatically easier.
  • Application portability across the open hybrid cloud by leveraging Red Hat’s vast certified ecosystem, enabling secure, stable container deployments on physical hardware, on certified hypervisors including Red Hat Enterprise Virtualization, VMware and Microsoft Hyper-V, and on certified public cloud services like Amazon Web Services and Google Cloud Platform.
  • Categories
    Enterprise Tech

    Salesforce Launches Marketing Cloud Predictive Decisions

    Salesforce, the Customer Success Platform, has launched Salesforce Marketing Cloud Predictive Decisions. With Predictive Decisions, marketers can now harness the power of data science to analyze customer engagement and proactively deliver new recommended content, products or offers to customers, creating highly personalized journeys across channels at scale. Salesforce Marketing Cloud fuses CRM and marketing data with relevant contextual data such as web browsing activity, using native predictive intelligence decisions to increase conversions and engagement in a single, easy-to-use application.

    In today’s data-rich world, marketers have ample access to customer engagement information, but it’s nearly impossible to deliver personalized content to every customer and connect interactions across the entire journey. In fact, 36 percent of marketers struggle to apply customer insights to continually improve customer experiences and 42 percent say they have difficulty analyzing data from all customer interactions, according to the August 2014 commissioned study, Refresh Your Approach to 1:1 Marketing, a study conducted by Forrester Consulting on behalf of Salesforce Marketing Cloud.

    Marketing Cloud Predictive Decisions Places Data Science in the Hands of Marketers
    With Predictive Decisions, marketers will be able to harness data science and scale personalized campaign execution across marketing, resulting in an experience that surprises and delights customers. They will also be able to create intelligent programs that move beyond contextual engagement to predictive marketing, using integrated cross-channel data with new workflow and automation. Predictive Decisions will constantly update anonymous and known customer profiles so marketers can understand preferences. It will also leverage sophisticated algorithms to make predictions about the next best content, product or offer and automate its delivery to increase conversions and engagement.

    New Salesforce Marketing Cloud Predictive Decisions breakthrough innovations include:

  • Collect Beacon: Stream real-time content updates and user behavior data directly into the platform to constantly update user profiles and enable predictive decisions. A marketer can make the most of customer data to build tailored communications across channels, including email, web, mobile and any device. Now digital marketers will be able to move beyond just predictive product recommendations on their website, and expand predictive decisions to every piece of content, from a whitepaper to a new video.
  • New Workflow and Automation: Trigger marketing campaigns using data from all channels. Customer behavioral data is fed automatically into the Marketing Cloud platform, in real-time, to deliver communications that are timely and highly relevant. This levels the playing field, so any marketer can create powerful predictive campaigns without enlisting additional development resources to make data actionable.
  • Native Predictive Decisions: Predict which content will result in the highest conversion—whether that’s an offer, product, or graphic content. Drag and drop predictive content recommendations empower marketers with content modules that can be delivered in real-time across marketing channels, making each message tailored to the individual and the moment. For example, a retail marketer can now create email campaigns that include not only the previous items viewed by the customer, but also recommend the most relevant next piece of content across the retailer’s entire product catalogue in real-time, with just a few clicks.
  • Categories
    security & privacy

    Partner Program Offers Kaspersky Lab Resellers Opportunities for Profit and Growth

    Kaspersky Lab North America has announced significant enhancements to its reseller Partner Program, increasing its investment and commitment to its U.S. and Canadian reseller partners. The enhanced program offers not only increased opportunities for profit and growth, but a world-class ecosystem of tools, incentives and support to help partners stand out in today’s competitive security industry.

    It’s no secret that the IT security landscape currently faces significant challenges: sophisticated attacks and complex cyberespionage campaigns targeting corporations are becoming all too frequent. In response to the changing threat landscape, resellers must provide their customers with a security solution that is easy to implement and manage but doesn’t compromise on quality and efficacy. At the same time, they must invest in a Partner Program that promises profitability and a deep commitment from the security solution vendor. A partnership with Kaspersky Lab delivers superior margins, rewards and support with market – leading security solutions that will attract, retain and protect customers.

    The newly enhanced program is a direct result of feedback received from partners and is designed with their needs in mind. The framework of the program will be based on a tiered structure and consists of Registered, Silver, Gold and Platinum tiers. The key program advantages include:

  • 100% Partner Focus: All Kaspersky Lab business products are sold through partners. That means the entire program was developed specifically to respond to their needs. Kaspersky Lab continues to build on this focus by launching the Partner Demand Center as part of the new program where partners will have access content and ready-to-go marketing campaigns that can easily be co-branded and executed to drive leads directly back to them.
  • Exceptional Profit & Growth: Kaspersky Lab continues to invest heavily in partners through lucrative deal registration and incentive programs, helping them to surpass their sales goals with MDF, leads and joint business planning. Under the new program, partners have the ability to achieve up to 50 percent margins and will be rewarded with additional incentives beyond that, including the addition of a new Partner Loyalty Program that rewards the owners of VAR and MSP partners for all sales on an ongoing basis.
  • Comprehensive Partner Team: Partners will continuously benefit from expert assistance from a highly responsive and comprehensive team of channel account managers, sales engineers and Kaspersky Lab expert marketing professionals. Additionally, a new feature of the program allows Platinum Partners to receive joint business planning on a quarterly basis; Gold Partners on an annual basis. Joint business planning further enables partners to drive even more sales.
  • Award-Winning Products: In January 2015 for the fourth consecutive year, Gartner named Kaspersky Lab a “Leader” in the Magic Quadrant for Endpoint Protection Solutions. Kaspersky Lab gives customers the power to protect what matters most to them. More than 270,000 organizations and 400 million users around the world trust Kaspersky Lab’s top-rated security solutions.
  • This program is the new standard so partners can be confident in their investment with Kaspersky Lab. Partners should contact their Kaspersky Lab channel account manager or visit the Partner Portal for more program details.

    Cloud Computing

    Dell Cloud Access Manager 8.0 Enables Secure and Convenient Application Access

    Dell has announced the release of Dell One Identity Cloud Access Manager 8.0, which leverages Dell’s new Security Analytics Engine to give organizations control of web-based applications and OpenID Connect-compliant mobile application access activities within the organization. This control improves security and enables easier, appropriate access across a wide range of application types and access scenarios. Adding new social and mobile authentication capabilities, Cloud Access Manager gives users secure and convenient access to the broadest range of both legacy and emerging applications, while providing IT with the security and control it requires.

    Cloud Access Manager 8.0 addresses a number of customer pain points. Organizations today typically have a highly diverse user population as well as partners and customers who require access but are completely outside of IT’s control. All of these users require instant, always-on access to a variety of applications – on-premises, cloud-based and mobile – and IT must be able to provide this access with unparalleled security that enhances business agility, while still protecting critical corporate assets and data.

    The evolution of both the user and the application requires an evolution in the way organizations approach access management and security. They must switch from traditional approaches addressing point-in-time risk and security implemented in silos, to an adaptive approach focusing on contextual security that ensures access is appropriate in real-time, while moving security from a productivity barrier to a business enabler.

    Cloud Access Manager provides unified single sign-on that includes federation and legacy authentication types, along with the capabilities of Dell’s Security Analytics Engine to execute security in context – the “who, what, where, how, and why” of access activities – and adjust enforcement to ideally suit the situation. Dell’s Security Analytics Engine correlates this contextual information with enforcement capabilities to make all access appropriate every time, all the time, and without hindering productivity for an ever-evolving user who continues to access applications in new and more complex ways. New features in Cloud Access Manager 8.0 include:

  • Security Analytics Engine: Performs run-time risk evaluations that help companies scale security based on situational context, ensuring appropriate access for the right situations at the right time. Included with Cloud Access Manager 8.0 at no extra charge
  • Social Authentication: Further addresses user password fatigue for customers who wish to enable single sign-on through a user’s social media properties, including Google, Microsoft Live ID, Facebook and Twitter
  • OpenID Connect Protocol Support: Enables support for modern web and mobile applications using this next-generation identity protocol based on OAuth 2.0
  • Microsoft Certification: Cloud Access Manager has been validated by Microsoft as part of their “Works with Office 365” Identity Partner Program
  • Categories
    Big Data

    SAP Brings Predictive Analytics Across the Organization

    SAP SE has announced the general availability of the 2.0 version of SAP® Predictive Analytics software, bringing predictive analytics to the entire organization’s business users, business analysts and data scientists through its simplicity, ease of use and productivity. Combining the functionality of SAP Predictive Analysis software and the SAP InfiniteInsight® solution, the new software version helps empower a broad spectrum of users to spot opportunities in real time, make fast and accurate predictions and act with confidence at the point of decision.

    SAP Predictive Analytics provides an integrated approach to predictive analytics that helps organizations uncover trends and patterns from Big Data, the Internet of Things (IoT) and existing SAP and third-party data sources. The software gives companies better insights in real time that help increase understanding of customer behavior, improve response to customers, and deliver tangible business value – ultimately driving profitability for organizations.

    The 2.0 version of SAP Predictive Analytics helps users predict and act in real time instead of relying on batch processes, thus enabling real-time promotions and assisting with fraud detection, risk mitigation, revenue optimization and customer retention with features that include:

    >Data preparation: Helps automate data preparation without the need for code.
  • Advanced visualization:
    Combines data manipulation with engaging advanced visualizations and integrates and analyzes data from a variety of enterprise and personal sources.
  • Data modeler: Provides a modelling environment for both business analysts and data scientists with predictive analytics to help automate the building of sophisticated predictive models for all data-mining functions. The expert analysis allows data scientists to build powerful predictive models using the R programming language as well as high-performance algorithms in the SAP HANA® platform and third-party environments.
  • Scorer: Displays graphically the individual variable contribution to the model, which helps to select the most important variables for explaining a given business question. Models can be applied directly in a simulation mode for a single input data set predicting the score for an individual business question in real time.
  • Model management: Helps drive workforce productivity with predictive model management solutions that empower business users to ask more what-if questions and get answers faster. The software supports the ability to schedule model refreshes, address a real-time need for scoring and manage business models across an enterprise.
  • Network and link analysis: Gives users the ability to explore the links between their customers and network of social influencers with analytics. It helps them create graphs for various types of product or entity associations, enabling advanced personalization so companies can create offers to enhance customer loyalty.