Facebook to Offer $10 Million in Free Ads to US Small Businesses
Facebook announced Monday it will offer up to $10 million in free Facebook advertising to US small businesses in cooperation with the National Federation of Independent Business (NFIB) and the U.S. Chamber of Commerce. The company says that the goal of the initiative is to “invest, educate, and connect” with small businesses across the States.
Starting in January 2012, Facebook will give businesses up to $10 million in free Facebook ads with the goal to award 200,000 US small businesses with a $50 boost. The largest social network in the world is aiming to help business owners learn how to best leverage Facebook advertising to advance their business and reach new customers among 800 million people using Facebook today.
“Small businesses are the backbone of the American economy and we believe that Facebook can be a tremendous tool to fuel their growth and success,” Sheryl Sandberg, Facebook Chief Operating Officer, said in a statement. “Our goal is to give small businesses a boost by helping them find customers the best way possible – through recommendations from friends.”
Facebook, NFIB and U.S. Chamber are joining forces to organize a number of initiatives that will help small businesses use social media to grow. They will provide businesses with resources including webinars, collateral, case studies and tips educating business owners on how to reach new customers on Facebook using the social network’s tools such as Facebook Pages, Platform, Ads and Sponsored Stories.
“Partnering with Facebook offers the Chamber’s small business members an opportunity to leverage one of the world’s most popular communities to connect with current and prospective customers,” Thomas J. Donohue, president and CEO of the U.S. Chamber of Commerce said in a statement. “As small businesses look for new ways to remain competitive, the Chamber will continue to provide innovative solutions for succeeding in an ever-evolving economy.”
The program will also include a roadshow coordinated with state and local chambers of commerce and regional NFIB offices, giving business owners an opportunity to meet with experts and learn how to achieve the best results in connecting with customers on Facebook.