Kaspersky Lab North America has announced significant enhancements to its reseller Partner Program, increasing its investment and commitment to its U.S. and Canadian reseller partners. The enhanced program offers not only increased opportunities for profit and growth, but a world-class ecosystem of tools, incentives and support to help partners stand out in today’s competitive security industry.
It’s no secret that the IT security landscape currently faces significant challenges: sophisticated attacks and complex cyberespionage campaigns targeting corporations are becoming all too frequent. In response to the changing threat landscape, resellers must provide their customers with a security solution that is easy to implement and manage but doesn’t compromise on quality and efficacy. At the same time, they must invest in a Partner Program that promises profitability and a deep commitment from the security solution vendor. A partnership with Kaspersky Lab delivers superior margins, rewards and support with market – leading security solutions that will attract, retain and protect customers.
The newly enhanced program is a direct result of feedback received from partners and is designed with their needs in mind. The framework of the program will be based on a tiered structure and consists of Registered, Silver, Gold and Platinum tiers. The key program advantages include:
100% Partner Focus: All Kaspersky Lab business products are sold through partners. That means the entire program was developed specifically to respond to their needs. Kaspersky Lab continues to build on this focus by launching the Partner Demand Center as part of the new program where partners will have access content and ready-to-go marketing campaigns that can easily be co-branded and executed to drive leads directly back to them.
Exceptional Profit & Growth: Kaspersky Lab continues to invest heavily in partners through lucrative deal registration and incentive programs, helping them to surpass their sales goals with MDF, leads and joint business planning. Under the new program, partners have the ability to achieve up to 50 percent margins and will be rewarded with additional incentives beyond that, including the addition of a new Partner Loyalty Program that rewards the owners of VAR and MSP partners for all sales on an ongoing basis.
Comprehensive Partner Team: Partners will continuously benefit from expert assistance from a highly responsive and comprehensive team of channel account managers, sales engineers and Kaspersky Lab expert marketing professionals. Additionally, a new feature of the program allows Platinum Partners to receive joint business planning on a quarterly basis; Gold Partners on an annual basis. Joint business planning further enables partners to drive even more sales.
Award-Winning Products: In January 2015 for the fourth consecutive year, Gartner named Kaspersky Lab a “Leader” in the Magic Quadrant for Endpoint Protection Solutions. Kaspersky Lab gives customers the power to protect what matters most to them. More than 270,000 organizations and 400 million users around the world trust Kaspersky Lab’s top-rated security solutions.
This program is the new standard so partners can be confident in their investment with Kaspersky Lab. Partners should contact their Kaspersky Lab channel account manager or visit the Partner Portal for more program details.
